Join us for a transformative 12-week art experience!
Build your intuition, trust your instincts, & embrace your unique artistic style
This class only happens once per year
Enrollment ends May 2, 2025
What if you activated your full creative potential and said goodbye to overwhelm?
Imagine what it would feel like to
→ eliminate the creative blocks that hold you back from creating freely
→ start creating consistently + watch your skills grow
→ build your artistic intuition + create with confidence
Imagine what it would feel like to
→ eliminate the creative blocks that hold you back from creating freely
→ start creating consistently + watch your skills grow
→ build your artistic intuition + create with confidence
But right now you...
doubt yourself
struggle with decision fatigue 😫
need accountability
can't find your artistic voice
struggle to create cohesive projects 🎨
feel overwhelmed
want to combine ALL of your art interests
don't know how to take your art to the next level
feel alone in your creativity
struggle with perfectionism
crave community 👯♀️
tired of searching for answers + self teaching
I get it—because I’ve been where you are.
→ Staring at your supplies, paralyzed by too many ideas.
→ Overthinking every step.
→ Spending hours creating, but it never feels finished.
If you’ve ever been told that you’re “doing too much”… or that you need to pick a lane…
I’m here to tell you: that’s not a flaw—it’s your superpower.
You don’t need to niche down in your art practice.
You need a creative process that honors all your interests—and helps you bring them together in a way that feels intentional and true to you.
That’s what the BB Art Journals Masterclass is for.
12 weeks of guided structure (with lifetime access, so no pressure to rush), all designed to help you:
→ quiet the noise and finally make decisions with ease
→ let go of perfectionism and trust the mess
→ create a cohesive, layered journal using everything you love
→ Increase confidence in your artistic abilities
so you stop second-guessing yourself every time you sit down to create
→ Gain clarity and direction in your creative process
so you’re not stuck wondering what to do next (or how to finish)
→ Relieve the pressure of perfectionism and enjoy the creative journey
so you can actually start instead of waiting for everything to feel “just right”
→ Trust your artistic intuition and find your unique voice
so you stop copying others and finally make art that feels like you
→ Create a finished journal that brings all your creative passions together
so you stop feeling pulled in every direction and finally feel at home in your art
I'm so happy you're here!
Hi! I'm BB Henry > artist, maker, texture lover, detail enthusiast, mess embracer, and your guide through this beautifully imperfect creative journey.
If you’re feeling overwhelmed, stuck, or unsure how to pull all your creative interests into something cohesive… I want you to know: I’ve been there.
I grew up always making things. My grandma taught me to sew when I was five, and from that moment on, I was hooked on all things tactile—fabric, paper, texture, thread. But somewhere along the way, life got loud. I started believing I had to do things the “right” way. I lost myself in perfectionism, decision fatigue, and the pressure to pick a path.
For a long time, I tried to fit into the mold. I thought something was wrong with me because I couldn’t focus on just one thing. I felt scattered, like I had a million ideas and no clear way to bring them together. Art didn’t feel fun anymore—it felt like a test I was always failing.
Eventually, after struggling with mental health and burnout, I found my way back to art through intuitive making and stitching. I stopped trying to do it all “right” and started following what felt good. I let go of rules, leaned into process over outcome, and began building journals that reflected the messy, layered, beautiful reality of what it means to be human.
That’s what this masterclass is built on.
I created it because it’s the course I needed.
Not just techniques (though you’ll learn a ton), but real tools for consistency, cohesion, confidence—and finding your own way back to play.
Now, after guiding over 13,000 students, I’m still endlessly in awe of what happens when artists stop waiting to “get it right” and just start creating from the gut.
I would love nothing more than to walk alongside you as you rediscover your creative spark, and build something that feels deeply you.
Let’s do this together.
I'm so happy you're here!
Hi! I'm BB Henry > artist, maker, texture lover, detail enthusiast, mess embracer, and your guide through this beautifully imperfect creative journey.
If you’re feeling overwhelmed, stuck, or unsure how to pull all your creative interests into something cohesive… I want you to know: I’ve been there.
I grew up always making things. My grandma taught me to sew when I was five, and from that moment on, I was hooked on all things tactile—fabric, paper, texture, thread. But somewhere along the way, life got loud. I started believing I had to do things the “right” way. I lost myself in perfectionism, decision fatigue, and the pressure to pick a path.
For a long time, I tried to fit into the mold. I thought something was wrong with me because I couldn’t focus on just one thing. I felt scattered, like I had a million ideas and no clear way to bring them together. Art didn’t feel fun anymore—it felt like a test I was always failing.
Eventually, after struggling with mental health and burnout, I found my way back to art through intuitive making and stitching. I stopped trying to do it all “right” and started following what felt good. I let go of rules, leaned into process over outcome, and began building journals that reflected the messy, layered, beautiful reality of what it means to be human.
That’s what this masterclass is built on.
I created it because it’s the course I needed.
Not just techniques (though you’ll learn a ton), but real tools for consistency, cohesion, confidence—and finding your own way back to play.
Now, after guiding over 13,000 students, I’m still endlessly in awe of what happens when artists stop waiting to “get it right” and just start creating from the gut.
I would love nothing more than to walk alongside you as you rediscover your creative spark, and build something that feels deeply you.
Let’s do this together.
Featured As A Guest Artist In
if you've been longing for a more personal learning experience
it's time to bridge the gap between online & in-person classes
Personalized Support
You're never alone; your teacher is with you every step of the way
Real-Time Interaction
Get answers to your questions promptly with live office hours, co-creates, & community forum.
Collaborative Creativity
Join live co-creates to play and create with fellow artists, sparking inspiration.
Supportive Community:
Join a positive, encouraging community where both your teacher and peers cheer you on.
Discover the Incredible Value of This Class -
Time and Money Well-Spent!
learn everything about →
Fabric Painting & Dyeing
ways to use & create fabrics
Art Journal Covers
fabric collage, soft covers
Intuitive Stitching on Fabric & Paper
hand stitching, machine stitching, & thread layering
Papers
create your own papers, learn more than 8 types
Journal Signatures & Interactive Elements
not your typical "plain page" journal
Bookbinding
bookmaking made easy
Embellishments
fabric + paper beads, thread baubles, fabric-covered buttons
get exclusive access to →
Personalized Feedback
grow & learn as an artist by getting critique & advice directly from BB
Live Play Dates
gather w/ the BB community for some no-pressure co-create play sessions
Live Open Office Hours
get your questions answered live, get feedback, & tackle creative blocks
Total value:
$2900
Your Price: $397
Enrollment ends May 2
Pay in installments!
payment plans for every budget
2 Payments of $199
4 Payments of $100
6 Payments of $67
8 Payments of $50
A journey that will continue far beyond the 12 weeks →
A masterclass where each module could be considered it's own class. We will adventure together and take deep dives into all of the components that make up a true BB-style art journal. The live guidance may end after the 12 weeks, but all of the content is yours to return to for a lifetime.
All of the teaching videos are prerecorded and will be released as soon as class officially starts. This allows you to binge the content, go where your interests carry you, and spend more time in the sections that you love. Along with over 15 hours of class vides, there will be weekly live office hours and playdates. This means that you're not in this alone! Giving you live face-to-face, direct access to BB on a regular basis. You'll have a new group of art besties from all over the globe!
Week One
module one - fabric painting + dyeing
Deep dive into creating fabrics! Hand-painted and dyed. Patterned and solid. We’ve entered textile heaven!
Week Two
module two - fabric collage + journal covers
Create the structure for your BB Journal! Learn to use your new handmade fabric in conjunction with store-bought/found fabrics.
Week Three
module three -intuitive stitching
Intuitive stitching demystified - you’ll be adding stitching to all of your projects! Or use your sewing machine if slow stitching isn’t your thing
Week Four
take a breather + soak it all in
Take some time to revel in all the new techniques you've learned so far! Or get a jump start on the upcoming lessons!
Week Five
module four - papers, papers, papers!
It’s time to create some crinkly colorful goodness! You’ll want to dive head first into messy papers, mastersheets, and more!
Week Six
module four - more papers!!
Honestly, papers could be a 6 week course all on it’s own! Take some time to really enjoy each process. This isn’t a race - we’re all about enjoying each step.
Week Seven
module five -interactive elements
Using all the yummy papers you’ve created - we start to create the pages for your BB Journal. This is where we take out our sewing machines! (I'll share alternative methods, too)
Week Eight
module five - like... really interactive!
This process is so different from the way you’ve made journals in the past - take time to explore and master each concept.
Week Nine
module six - journal pages + signatures
Break free from the belief that signatures in a journal are just plain pages. We add so many inspiring fabric bits and embellishments before we bind!
Week Ten
module seven - binding
Now that we’ve added a bunch of texture and interest to our pages, we are ready to bind. Your BB Journals is getting chunky and taking on a life of her own!
Week Eleven
module eight -embellishments
This week we take your journal to the next level! All of the add-on embellishments will make you drool with excitement.
Week Twelve
module nine - closures
It’s time to wrap it all up! (literally and figuratively) Your journal is ready to be shown off! + it might just be time to start another one...
↓ Take a peek + see what this class is really about ↓
Doors Close on May 2nd
Craft your own path:
Flexible Learning Tailored to Your Unique Style!
This course is designed with flexibility in mind. Everyone learns differently and one-size-fits-all options just don't cut it anymore!
Whether you thrive on structure, love to do your own thing, or bounce between both depending on the week (hi, same), I’ve got you covered.
You don’t have to pick just one way to move through the course. These paths are here to guide you—not box you in. You’re free to shift between them anytime, based on what works best for you.
Self-Paced Independent Learner
Binge the videos, skip around, revisit lessons as often as you like. This option is perfect if you prefer to follow your own inspiration without waiting on a weekly schedule. You’ll have lifetime access to all the course materials—so there’s no rush, no pressure, and definitely no “falling behind” here. Think of it like a choose-your-own-art-adventure.
Guided Community Experience
Want the structure of a weekly plan and the magic of making art with friends? This is for you. Over 12 weeks, I’ll walk you through the modules step-by-step. You’ll have access to live office hours, feedback sessions, and our private group forum to help you stay inspired, connected, and on track. This path is ideal if you’re craving accountability and encouragement from a group of like-minded creatives.
Hybrid – A Personalized Blend of Both
Can’t pick one? You don’t have to. Jump into the live sessions when it fits your schedule and go rogue when you want some solo studio time. This flexible option lets you weave in and out depending on your mood, energy, or season of life. No pressure. Just possibilities.
Getting direct, personalized feedback is one of the best ways to grow as an artist!
Take a look at one of the ways that I offer my students feedback on their art journal covers →
Why Personalized Feedback is Essential for Growth:
Guidance Beyond Basics: Learn the 'whys' behind the 'whats,' taking your art deeper than surface level.
Elevate Your Art: Receive feedback tailored to your needs, helping you take your art to the next level.
No More "Self-Teaching": Enjoy the benefits of having your teacher guide you for every step of the way.
you Don't have to take my word for it
Read the raves for yourself!
Fun Fact → The BB Art Journals Masterclass received 100% positive feedback from students who actively participated! That's a pretty good guarantee that you will have a great experience, too!
Watch Your Confidence (and Your Art) Grow—Week by Week
From your first stitched page to a journal that feels like you, this is what’s possible inside the BB Art Journals Masterclass.
Start Creating With Confidence
The first sparks that get you hooked.
Typically weeks 1-4
You've stopped overthinking and finally sit down to make something—and it feels good.
You're feeling re-energized by color, texture, and play (no pressure, just art joy).
You've tried something new—like hand-stitching or dyeing fabric—and surprise yourself.
You've realized you don’t need fancy supplies—just a few things + guidance.
You joined your first Zoom call and felt welcomed (even if your camera stayed off).
Build Skills & See Progress
The “I’m really doing this” stage.
Typically weeks 5-9
You've started to see a style emerge—and it’s not anyone else’s but yours.
You feel more confident making creative decisions without second-guessing.
You’ve got a growing stash of beautiful collage papers, stitched pages, and layered textures.
You're now using what you’ve learned in other projects—this isn’t just a journal, it’s a toolkit.
You've started to look forward to creating (instead of feeling behind or overwhelmed).
Create Art That Feels Like You
The mindset shifts that stick.
Typically weeks 10-12 & beyond
You now see yourself as an artist—full stop.
You've completed a BB journal (or keep building!) and feel genuinely proud of your work.
You've developed a creative process that’s yours—and you know how to return to it.
You’re part of a supportive, like-minded community that makes creating feel less lonely.
You trust your intuition and finally stop chasing perfection.
These aren't just bullet points.
They're real shifts I've seen again & again for bb journals students.
and they can happen for you, too!
FAQ
Got questions? I've got answers!
When does the class start?
We'll kick off on May 17, 2025. You'll get access to the community forum before class officially starts.
I've never done hand stitching before... is that okay?
Yes! Previous students have started with all different skill levels. Many had never picked up a needle + thread, and now they are confident with intuitive stitching.
Do I need a sewing machine?
A sewing machine is not absolutely necessary, but I want to be transparent with you and let you know that it does play a big part in how I teach you how to create BB Art Journals. I will show alternative methods during class.
What if I'm a beginner?
No worries! This masterclass is designed for all skill levels. Whether you're a seasoned artist or just starting out, you'll find valuable techniques and guidance to elevate your artistry.
Can I join if I have a busy schedule?
Of course! All class videos and materials are available at the start of the course, allowing you to learn at your own pace. Plus, live office hours offer flexibility to get your questions answered directly.
Do I need a sewing machine?
A sewing machine is not absolutely necessary, but I want to be transparent with you and let you know that it does play a big part in how I teach you how to create BB Art Journals. I will show alternative methods during class.
Will I need to buy expensive art supplies?
Not at all! BB encourages creativity with the supplies you have on hand. The best supplies are the ones you already own!
Along with a regular supply list, I include a "bare minimum" supply list which includes the items you actually need. You'll be surprised that you probably already own all of these basics! Preview the condensed supply list here.
Can I interact with other students in the class?
Absolutely! The community that is created as a result of this masterclass is a vibrant and supportive space where you can connect with fellow artists, share ideas, and cheer each other on. You'll make lasting friendships while honing your craft.
How will this masterclass help me grow as an artist?
This masterclass isn't just about learning techniques (although, there will be a ton of new techniques and methods to add to your arsenal) - it's about unleashing your creativity and finding your artistic voice. I'll provide you with tools that help you to overcome the feeling of overwhelm when sitting at your art table and how to trust your artistic intuition. From building confidence to embracing play, you'll leave feeling inspired and empowered in your art practice.
What if I fall behind during the 12 weeks?
Don't worry, life happens! With "lifetime" access to all materials you can watch at your own pace. Really, the 12 weeks is just when the live elements are happening (office hours and co-creates) and when BB will be the most engaged and offering hands-on support.
How is this masterclass different from other online art courses?
Unlike typical online classes where you are on your own to learn the concepts and to motivate yourself, the BB Art Journals Masterclass offers a blend of pre-recorded videos and live sessions, creating an immersive and interactive learning experience. Plus, emphasis on community and personalized support will set this class apart.
What happens after the 12-week masterclass ends?
The journey doesn't stop there! You'll have "lifetime" access to all course materials, allowing you to continue honing your skills and exploring new techniques. Plus, you'll be part of a supportive alumni community to keep you inspired along the e.
As a bonus: you will have access to any new prerecorded content that is added to the BB Art Journals Masterclass in the future! This will keep your skills fresh and keep your inspired long-term.
That's a lot of money to pay at once, are there installment payment plans?
Yes! I understand that not everyone can pay the class fee in one lump sum. Learn more
If you have any questions or
I can't help you determine if this class is the right fit for you! Click here.
learn everything about →
Fabric Painting & Dyeing
ways to use & create fabrics
Art Journal Covers
fabric collage, soft covers
Intuitive Stitching on Fabric & Paper
hand stitching, machine stitching, & thread layering
Papers
create your own papers, learn more than 8 types
Journal Signatures & Interactive Elements
not your typical "plain page" journal
Bookbinding
bookmaking made easy
Embellishments
fabric + paper beads, thread baubles, fabric-covered buttons
get exclusive access to →
Personalized Feedback
grow & learn as an artist by getting critique & advice directly from BB
Live Play Dates
gather w/ the BB community for some no-pressure co-create play sessions
Live Open Office Hours
get your questions answered live, get feedback, & tackle creative blocks
Total value:
$2900
Regular Price: $397
Enrollment ends May 2, 2025
Pay in installments!
payment plans for every budget
2 Payments of $199
4 Payments of $100
6 Payments of $67
8 Payments of $50
The BB Art Journals Masterclass is only offered one time a year
NOW is the time.
Join us for an unforgettable experience that is going to change the way you approach art forever. Stop sitting on the sidelines feeling frustrated and overwhelmed. Step into your creation time with confidence and focus instead.
This is the program to show you the proven steps that will guarantee results time after time. And through it all, return to what is important - play and exploration in your art practice.
When this timer reaches zero...
doors close until 2026
your Price: $397
Closes May 2, 2025
Choose from number of installments at checkout
2 Payments of $199
4 Payments of $100
6 Payments of $67
8 Payments of $50
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